About Us

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Custom Industrial Cables Manufacturer              

Engineered for Extreme Environments                     

We engineer and manufacture custom industrial cable solutions for demanding applications in subsea operations, mining 

equipment, elevators, reeling systems, robotics, and harsh environments.


Our Capabilities Cover

Subsea Cables, ROV Umbilical Cables, ROV Cables, ROV Tethers, Neutral Buoyancy ROV Cables

Cold-Temperature, Arctic Grade Cable, Corrosion-Resistant, and Oil-Resistant Cables

High-Flex Continuous-Flex Cables, Reeling Cables and Drum Cables

Flat Cables, Elevator Traveling Cables, Crane Cables, and Robotics Cables


Custom Engineering Capability

Every cable can be tailored in conductor structure, insulation system, shielding, armouring, and jacket design to meet 

specific electrical, mechanical, and environmental requirements.

 

With over 1,000 cable variants developed, our engineering team works closely with customers to create cable designs 

based on their application conditions, installation methods, and system requirements.

 

From conductor configuration and electrical performance to mechanical protection and environmental resistance, we 

provide customized cable solutions designed for each customer's specific operating environment.


Materials & Design Approach

Our cables are engineered using advanced materials including PUR, PVC, PTFE, FEP, PFA, PVDF, SILICONE, XLPE, and 

LSZH.

 

We select high-performance materials from trusted suppliers, including DuPont and Dow, to achieve excellent abrasion 

resistance, low-temperature flexibility, chemical resistance, and long service life.

 

Each cable design is optimized for specific operating conditions, ensuring reliable performance in demanding industrial 

environments.


Factory Environment


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Our Global Brands

We operate with a dual-brand strategy to serve our global markets effectively:

Products are marked as Brand "BiaoRou" within China.

The same producs are supplied internationally as Brand " RouLine".


The internal commercial activities for "RouLine" are operated by Yiwu Shangjie E-Commerce

Firm. This structure allows for focused regional presence while ensuring a single, consistent 

standard of quality and engineering across all our cable solutions.


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